Ple-ize, stop!
I write to you on behalf of a dear old friend near death in a shabby linguistic hospital ward for the aged, replaced by a newer, longer, less precise but more scientific sounding, and newer version.
. . . the short words are the best, and the old words, when short, are best of all. — Winston Churchill (Speech on receiving the London Times Literary Award, November 2, 1949, Never Give In! The Best of Winston Churchill’s Speeches)
Use use, do not utilize utilize.
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