For my area, 35 miles northwest of Philly, it will most likely be a very wet and windy Noreaster, no snow.
Wildwood, NJ is expecting to get hammered. During the summer, a lot of the beach's got washed away a few miles down along the shore. They were going to start bringing that sand back this week. Throw in a full moon, which means high tides, and they are looking at some major flooding issues.
Recently I was watching a program on The Weather Channel and starting with this winter, they are going to start naming the major winter storms. I don't recall what the four things they will be looking at to name the storm. Most likely, a storm won't get the name until after its hit.